About Action

Originally founded in 1984 as a real estate company by Graeme Scaplen in Saint John, New Brunswick, Action has a diversified history of success, with hands on experience in sales & marketing, hospitality, real estate, labour relations, management consulting and business development. Having been basically dormant in the family for a decade or more, a conversation in the summer of 2019 lead to the unanimous decision for a reboot!

With a wealth of perspective and experience in both the corporate and entrepreneurial ring, Curtis decided it was a perfect time to lean into his passion of helping people and businesses thrive in the Atlantic Region. The name says it all it was time for "ACTION".


Curtis is a proud father, husband, entrepreneur. He lives to challenge the status quo and is obsessed with solving customers’ problems. He was born in Saint John, NB and is a graduate of the University of New Brunswick. He is a Business Development Specialist - Customer first, relationship driven leader who has over 20 years experience across many industries including but not limited to global Fortune 500 company Philip Morris and the Legendary Canadian company Stanfield’s Limited. His curiosity and need for continuous improvement has led him all over the globe having worked on unique projects in every major city in Canada and over 30 countries globally, building iconic brands, and partnering with some of the world’s largest suppliers. He is passionate about the “why” and since moving back from Toronto in 2015 he is dedicated to the growth and sustainability of the Atlantic Region. In his spare time he also volunteers for his church, as a connector with the Halifax Partnership and with St. Mary's University and their students to help develop our future leaders.